There’s always room for improvement when it comes to SEO. Learn new ways to rank higher by staying up-to-date on current trends and changes. Don’t rely on old methods that aren’t working anymore. Don’t be afraid to try new things to see what works better than before.
Evaluate your current status before identifying improvements. You should be aware of what your site looks like today, as well as what it looked like yesterday.
In this post, we will learn how to evaluate and improve SEO strategy that brings results.
Start with a Link Audit
A link audit can help you find broken links or ones that are outdated. It’s also an opportunity to identify any content gaps or other problems in your site’s structure.
If you’re using WordPress, the Yoast Plugin will do most of this work for you automatically. If not, there are several tools you can use:
- Screaming Frog (free): This tool crawls through pages on your website and collects information about them.
- Google Search Console (free): Use this tool to check backlinks and other important data.
- Ahrefs (paid): A paid tool that identifies external sites linking to yours.
- SEMrush (free/paid): A paid service that identifies internal links and backlinks. However, you can start with Free SEMrush trial.
Once you’ve completed a full crawl, you’ll want to run reports. You can find these in Google Analytics under “Search Traffic” and “Top Pages.”
Google Analytics’ Top Pages report shows each page’s unique visitors over time. Google Analytics’ Search Traffic report gives you details on where those visits came from.
Use both of these reports to figure out which pages convert best. From there, you can optimize those pages more effectively.
The final step involves analyzing how people interact with your site. How often do they visit specific pages? What devices do they view from?
You should take note of all this information when making future decisions regarding your SEO campaign.
Dive Deep into Your Content & Social Media Strategies
Revamping your content strategy is important because it helps you make sure that everything is written properly. It also makes sure that the content provides value to the intended target audience. Your content should be strategically segmented and include appropriate internal links. Finally, your social media strategy needs to be integrated into your overall approach.
Create Original and Valuable Content
It takes time and effort to create quality content. Start small and build up momentum. Create one blog post per week until your content starts generating money.
Write long-form articles instead of just short posts. Longer pieces have more room to explore different topics. They also give you more opportunities to link to outside resources and get additional traffic.
Always write original content. Never copy someone else’s work. The internet has plenty of plagiarism issues that could hurt your reputation. Before publishing content run it through free online proofreading tools to eliminate grammatical errors.
Quality content will help you improve your search engine rankings. Write longer, more thorough articles. Include keywords throughout the piece so that you’re not penalized for using them.
Make sure you provide valuable information than simply increasing words. Keep your content informative and long enough that provide complete information.
Make Sure You Can Answer Questions
Do some research to see if there are questions that your potential customers would ask? For example, if your company sells home products, you may want to know whether people prefer certain colors or styles.
This information can come from surveys or online forums. If you don’t already have enough material to answer common queries, consider creating a FAQ section on your site.
Build Relationships with Influencers
Influencer marketing is a powerful form of advertising. Instead of targeting millions of people at once, influencer marketing allows brands to reach smaller audiences who are interested in their products.
Identify influencers by looking at the success stories of your competitors. Look for similar business models and product lines. When influencers share your content it attracts thousands of eyeballs that slightly boosts your SEO.
Publish Your Articles on High Authority Sites
If you publish your content on low authority sites, you risk being flagged as a spammer. This can cause your website to suffer from penalties like lower rankings.
Instead, focus on publishing on high authority websites. These types of sites have higher trust levels and tend to rank better than other sites.
Craft a Plan for Link Building Efforts
One of the most overlooked aspects of an effective SEO campaign is link building. Without good backlinks, your efforts won’t really pay off.
Use free tools to find relevant links. Try submitting your content to directories, guest posting on other blogs, or even contacting bloggers directly.
If you’re unable to generate any natural backlinks, try buying them. There are many companies that offer paid services to increase your backlink count.
Including calls to action asking readers to comment and interact with your post can help increase your ranking. Also, foster community by asking open ended questions, or giving people the chance to ask questions to start the conversation can also help boost your rankings.
Optimize Headlines to Improve Click-Through Rate
The headline is one of the first things visitors read when they land on a page. Make sure it makes sense and includes useful information.
You should make headlines about 25% shorter than the body text. Use bolding, italics, bullet points, graphics, and other formatting options to highlight key words.
Create Clear Calls-to-Action
Even if you include calls to action throughout your article, it still needs a clear call to action in the title. Visitors need to understand what they’ll get out of reading your content before they begin.
For example, if your article is about how to build an eCommerce store, you might use “How to Build an Ecommerce Store” as your title.
SEO isn’t just about writing quality content. It’s also about making sure that all of the elements on your site work together.
For instance, if you want to optimize for mobile devices, be sure to include important meta tags. The same goes for video, image alt text, and other parts of your site.
Also, make sure to keep up with updates regarding Google algorithms. A lot has changed since Google first rolled out its Panda update. Keep your eye out for new changes and implement them into your strategy.