Millennials and Gen Xers alike prefer to purchase online, with 67 percent of millennials and 56 percent of Gen Xers preferring to shop online…
The sheer enormity of the possibility given by internet stores for modern enterprises is impossible to ignore.
The barrier to entry for launching an eCommerce business is nearly non-existent as interest develops and technology advances. On Alibaba, almost anyone can create a product page, set up a dropshipping arrangement, and try their hand at online shopping.
So, how can you bring your items in front of potential customers at the right time in their decision-making process? What distinguishes you from your growing list of competitors?
The first stage of growth for most new eCommerce firms is achieved through a few promotional strategies. It’s social media for some, search engine marketing for others, and paid advertising for others. However, as your company grows and traditional approaches become less effective, you’ll need to think outside the box and avoid classic marketing blunders to maintain your growth trajectory.
Here are quick and easy eCommerce promotion ideas to help you increase sales:
1. Giveaways, contests, and sweepstakes
Granted, here at ShortStack, we talk a lot about contests, prizes, and giveaways…. After all, our platform aids in the creation and distribution of these advertising programmes.
Regardless of whether you use ShortStack or not, the effectiveness of this type of marketing strategy for eCommerce companies should not be overlooked.
With both intriguing and participatory components, contests attract your audience’s attention, making them one of the most engaging kinds of marketing you can do. They’re also a terrific way to show off your items to a larger audience, particularly if you choose a winner based on the amount of entries they refer by providing a shareable referral link.
2. Sales in a hurry
A flash sale is a limited-time offer that you provide to your audience, such as a discount, a new product bundle, or something else that hasn’t been offered to them recently.
Customers are enticed to buy now rather than later by the time-bound character of these campaigns, which is sometimes combined with a limited product stock. This appeals to our natural desire to buy things on the spur of the moment in case we miss out. #FOMO.
Flash sales are a great way to get rid of out-of-season inventory or underperforming product lines that are simply taking up space in your warehouse.
3. Free samples or low-cost items
Building trust with potential clients so that they have faith in the quality of your products is one of the most difficult things to do in eCommerce. To get your high-quality products into the hands of more people, you can give free samples for the cost of shipping, or an incredibly low-priced product where you don’t earn a profit.
When individuals are likely to buy a significant quantity of one of your products, the product is perishable and will need to be replaced, or you have a line of higher-end products that match the one you give away for free, this strategy works well.
4. Automated replenishment re-sales
It’s normal for eCommerce companies to get stuck in the one-product purchase rut, when a client buys a product from your website, likes it, but you don’t provide them a compelling incentive to come back and buy something else.
There may be a chance to create recurring revenues depending on the nature of your product line. For example, if you sell face wash and know that a typical client will need to refresh their supply in a specific amount of time, you may automate and schedule emails or remarketing advertisements to re-engage those consumers and persuade them to purchase a refill.
Alternatively, you can take your product-based business to the next level by implementing a subscription model. In a variety of businesses, this is a prevalent trend.
5. Purchases in multiples
This eCommerce promotion idea is a tried-and-true favourite of both online and offline retailers.
But just because something is ancient doesn’t mean it isn’t still useful…
You can increase the likelihood of a purchase by offering customers a deal if they buy many things – such as 2 for 1 or buy 2 and get 1 free – based on the psychology of the individual believing they have gotten a good deal.
Of course, you should only offer these discounts on products with a sufficient profit margin.
6. Cross-sells that are exclusive or complimentary
Cross-sells are a wonderful approach for eCommerce companies to enhance their average order value by offering clients who are ready to buy intriguing or complementary products at the moment of purchase.
The complementing cross-sell is the most popular cross-sell for online retailers, and it deliberately places a product alongside the product a consumer has in their shopping basket to better or partner with it. Popcorn, for example, for a popcorn maker.
Offering an exclusive product that is only available when you purchase something specific is an alternative to the typical cross-sell. Because something is only available when you buy another product, it becomes limited and exclusive, attracting more buyers to bite.
Regardless of the form of cross-sell you use, the most effective ones combine personalisation and clever automation to tailor the offer to each user.
