What Is a “Responsive Site” Anyway?
A responsive website is one that adapts and responds to varied screen resolutions on computer monitors and mobile devices. When you modify the size of your web browser window, our blog will change shape to match the reduction or expansion in the browser’s dimensions. CSS3 technology allows web browsers to recognize which device a user is using and automatically modify the presently viewed page to the device’s proportions and resolution.
What about mobile-friendly websites or applications?
Let’s start from the beginning: an application is not a feasible solution for a responsive site, although a mobile ready site can be a good fit in cases of technological intricacy or a complex user experience.
A mobile application is often an expensive undertaking that not every company can afford. The program will not display in the search results of Google or other search engines, and the chances of a visitor to your website downloading it are usually minimal (and return to use it later on).
Mobile-friendly websites are useful for complex websites whose desktop navigation and usage varies significantly from how they are used on mobile devices. Price comparison sites with a lot of categories and filters, for example, will frequently provide mobile visitors with separate, leaner, and simpler versions of their sites.
Taking into account the viewpoint of the user
To begin, we need keep in mind that mobile users are in a different “mode” than those who browse the web on a computer. People generally participate in cellular browsing in highly stressful conditions: while at work, walking, talking on the phone, riding the bus, and so on. Because such users have limited time, they will want to get responses as soon as possible. When a big number of Internet users start seeking for items or services they need on their mobile devices, it’s critical to tailor your website to their requirements and behaviors by making the information they need quickly and easily accessible. Below is an infographic that covers the most recent mcommerce (mobile commerce) developments as well as forecasts for the future.
Images
Not every image that looks fine on your computer will appear good on your phone. Make sure your photos are scalable and don’t get cut off when viewed on a mobile device. If you want to keep your desktop and mobile designs separate, but your image is too detailed, consider swapping it out.
Text Mobile visitors to your website do not have the same patience or time as desktop browser visitors to read huge blocks of text. Mobile texts must be brief, and messages must be abridged. If your conventional homepage has a three-sentence description of your business or items, try reducing it to one and a half sentences for mobile. Furthermore, it is critical that your webpage looks attractive, in addition to ensuring that users’ attention does not wander, forcing them to leave your site. Due to the tiny size of a mobile screen, don’t overburden your site visitors with excessive text.
Navigation
Make a basic and straightforward navigation bar. If your desktop site’s navigation menu includes a lot of pages, it’s unlikely that you’ll want to show them all on your mobile navigation menu. We propose including an easy-to-use search feature on a huge site with tens or hundreds of pages and products.
Is your website very long? On your mobile site, you can shorten it and remove a few sections, as well as make your navigation bar “sticky” so that it travels up and down with the page (always visible).
Action Is Needed
Avoid asking a user to join up for a newsletter, purchase a product, write feedback, and share your product on Facebook all at the same time. Determine the primary action you want your users to take and concentrate solely on that action. On MailChimp’s mobile site, for example, that step is registering for a free account. Users are only presented with this button, as well as brief and succinct words.
Additions to the Mobile Site
One of the benefits of cellular is that you can include features that make it easier for your website users to contact you or find their way to your store or offices.
Users will be able to dial your business with a single click of a button if you add the “tel:” tag to any phone number on your site. You may also add a floating telephone icon that can be used as a speed dial option.
Getting phone-based instructions to your place of business is another example. When you add a Waze icon to your website, it will launch the Waze program with your business as the destination.
Add a share icon (including Whatsapp sharing) to the conclusion of each article or post on your website as a third example.
