PPC Services are the backbone of most online marketing strategies today, but they may not seem like the smartest option if you’re just starting out in business. Fortunately, A PPC Company is extremely useful and beneficial to your business, even if you only have a little bit of money to spend on them initially. In this article, we’ll discuss 7 reasons why PPC Services can benefit your business in more ways than you might expect at first glance.
Faster Time To Market
Do you want your business to be found in search results as quickly as possible? Pay-per-click (PPC) services like Google AdWords can significantly speed up that process. With AdWords, you only pay when people actually click on your ads—and then, depending on what and where you’re advertising, your business could have a quick turnaround and start bringing in revenue from clicks almost immediately. As an added bonus, it’s also easier for customers who’ve clicked on one of your ads to find out more about what your company does and what products or services it offers. Faster time to market means faster growth for your business!
Increased Sales
Of course, there’s no better reason to invest in paid advertising than that of increased sales. In fact, results from a recent survey revealed that 91% of small business owners have experienced an increase in revenue after implementing a targeted campaign. It’s not surprising then that 60% of companies who used Google AdWords reported they were satisfied with their overall ROI. Companies can also consider taking advantage of retargeting ads. These reminder ads appear on your site if and when someone visits your site but doesn’t make a purchase (it’s why you sometimes see ads for products you’ve already bought). Using retargeting campaigns like these means you’re spending less money on new customers and focusing more time and resources on maintaining relationships with existing ones.
Better Communication Between Teams
There is no doubt that having a larger pool of talent to draw from when you need help with projects is beneficial. The biggest challenge, however, isn’t finding new talent; it’s providing enough communication and collaboration between teams to make sure people know what they should be working on and how their work fits into everything else going on. If you have an agency partner, do all your team members have access? Are there times of day when everyone is offline? How often does that happen? And, most importantly, what happens then? If a client reaches out at 10:00 PM and only one person on your team has full access…well, it doesn’t take a genius to figure out that could end badly.
Access to Experienced Professionals
It’s been said many times before, but you really can’t put a price on experience. Not only does it cost time and money for an in-house team to develop their skills, but having an entire department dedicated to digital marketing might not be feasible for some companies. Luckily, when you outsource your search engine optimization (SEO) or pay-per-click (PPC) services, you have access to a team of professionals who know how best to optimize your site. These experts will help make sure that your business gets what it needs at a price that fits into your budget.
Greater Brand Awareness
As you well know, once your website is up and running, getting your brand out there can be difficult. The good news is that you have options. If you don’t want to spend a ton of time marketing yourself through social media, writing posts for people to read on their own time, or whatever else you can think of doing, take advantage of pay-per-click (PPC) services. When done correctly, PPC can make all the difference in your reach and brand awareness—and it’s easier than ever to set up.
Cost-Effective
Search engine marketing, by nature, attracts a higher quality of traffic than most traditional forms of advertising. While your local newspaper ad may bring in a few new customers, with search engine marketing you can have confidence that those visitors will be qualified buyers and not just casual browsers. The keywords you use in your advertisements or landing pages help determine which consumers actually see your advertisement, so you can only hope they’re appropriate for your business. With pay-per-click advertising (PPC), though, you know exactly who is seeing and clicking on your ad. If a particular keyword isn’t working for you, simply remove it and find something more accurate and effective—no wasted money on poor ads!
Improved Quality of Traffic
If you’re looking for quality traffic, then Pay-Per-Click is probably a good avenue for you. The fees paid for ads will be deducted from your budget and go towards driving relevant traffic to your site. The higher up on a SERP that your ad appears, you will pay more; however, if you have an ad that has a lower position but generates clicks at an above-average rate, then it could actually be beneficial. If your site offers genuine value and an informative experience, then driving targeted traffic is something worth investing in. On top of all of that, with PPC services there’s also no limit to how much traffic you can generate—something that would not necessarily be true in other marketing channels.
