If you think writing the book is the tricky part, then let us tell you about publishing a book – which by the way, is not as easy as many think. If you’re writing an eBook about a specific topic, it means you have the skills and interest in it. Even if you hire ebook writers to get the job done, you’re still all set in terms of content creation. However, selling an e-book is an entirely different situation – and a difficult one at that. The work doesn’t end with writing and publishing an e-book; the actual game starts when you set your foot in the market and sell it.
If you’re completely inexperienced with this part of publishing an e-book, then this is the right place for you. We compiled this article to share a definitive guide on an e-book marketing strategy that comprises lots of tips that help boost traffic. So, without further ado, let’s get to it!
1. Create a Separate Webpage for Your Website
The best way to attract your desired audience and engage with them is by building a dedicated website for your e-book. Your potential readers are likely to connect with you if your book has a platform that contains all the information about it – and that platform can be a webpage on your website.
If you think like a reader, you know this is a normal netizen behavior to search for a book we are interested in on the most common search engines, especially Google. The best way to make sure your book appears in your target audience’s search results is by dedicating a separate web page to promote your e-book. This way, you will not only increase the traffic on your website but will also convey everything about your book to your audience.
Apart from just attracting your potential readers, you can also use this webpage to collect necessary information about your target audience. If you have one, you can get their numbers and email address or get them up to sign for a newsletter. This way, you can stay connected to your audience and keep them updated with your work. This can be beneficial for you in the future as well – not just for this book but also for any book you plan to write in the future.
2. Use Targeted Social Media Campaign
Social media marketing takes a lot of focus and hard work – but it is worthwhile if you do it right. To make sure your social media campaign works in your favor, you have to keep in mind the algorithm, dynamics, and audience present on each social networking website. For example, if you are planning to build your presence on Facebook, you need to join groups that focus on your book’s topic. Similarly, for Instagram, you will have to design visually appealing content that will attract users to your handle – and eventually your book. This works best for a graphic of comic novels that are based on images more than text.
It would help if you built trust and credibility around your name, and one way to do that would be actively engaging with your audience before the launch. Discuss with your audience about your topic and establish yourself as an expert in the field. You can also use the credibility you build for your upcoming book’s promotion and hype. This will make your audience excited to read the book.
3. Make the Most of Amazon Special Offers
Amazon has introduced special offers for book authors who want to market their publications. These offers allow you to get discovered by an audience with similar interests. You need to use the right keywords and important phrases in your book description so that the algorithm picks your book and makes it visible to your desired audience.
4. Try to Earn Reviews for Your E-Book
Reviews are a fantastic tool that can totally get you noticed by your target audience. Once you publish your book on Amazon, you need to work on getting reviews for your book. For this, you can also run giveaways to offer people free copies of your e-book if they leave a review. These reviews are beneficial in helping your book make a mark. You can win the trust of your target audience through reader reviews.
However, it is important to understand that readers are generous in giving reviews and ratings when they like the book’s content. Hence, the best way to earn reviews is to publish a book that compels readers to leave a review. Once you have a good rating, Amazon also lists your book high up in the searches, making it easier for readers to find you.
5. Email Promotions and Online Ads
people think em-mail marketing is obsolete, but that is not true at all; email promotions are an amazing tool that helps you stay in touch with your audience. If you have a list of potential readers that you got from your webpage or people who have already subscribed to your website – this is a great way to keep them in the loop.
Moreover, you can also look for adoptions such as Amazon ads, targeted social media ads, and Google ads to make your e-book visible to the potential audience. You need to design pre-launch and post-launch campaigns that are based on outreach strategies. However, writing your e-book is not a one-time thing, so we suggest you take help from ebook writing services that also offer marketing services.
6. Look for Professional Assistance
Some professional assistance goes a long way. We suggest you hire a digital marketing agency that can manage your book promotion. It is important to trust a professional e-book marketer because they offer tailored marketing strategies according to t your book, goals, and audience. You only need to set your targets and share your objectives with them – and wait for them to do their magic.
Although we understand your work doesn’t end it, just hiring a professional – but they are your best option to compensate for the time and dedication you cant put in along with your busy routine. Professional help can really work well in your favor, not just for your current book but also to help you lay the foundation for another one.
Final Thoughts
When your eBook is ready to be published, you need to first devise a comprehensive marketing strategy for its launch. You must understand that there is no one correct way to market a book digitally. You can use various strategies depending on your book and target audience. And therefore, working with a professional company can guide you to design the right strategy fr your book – they can help sell your books online, especially if you’re an up-and-coming author. They are well-versed in all the latest trends and marketing tools, and platforms that can put your eBook on the map for potential readers.
So, get started today with the tips that we discussed above and boost traffic for your website through eBook publications.
